Privacy Policy

1. Introduction

DXB Realty ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy complies with applicable data protection laws including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, the EU General Data Protection Regulation (GDPR), and other relevant regulations.

2. Information We Collect

We may collect the following categories of personal data:

• Identity Data: Name, email address, phone number.
• Account Data: Login credentials when you create an account.
• Inquiry Data: Messages, property preferences, and communications submitted through inquiry forms or WhatsApp.
• Usage Data: IP address, browser type, pages visited, time spent, referring URL, and device information.
• Cookies & Tracking: Data collected via cookies, Google Analytics, and Google Ads conversion tracking (see Section 7).

3. How We Use Your Information

• To provide and maintain our property listing services.
• To respond to your inquiries and connect you with property developers or agents.
• To personalize your experience and show relevant listings.
• To send you updates, newsletters, or marketing communications (with your consent).
• To analyze usage patterns and improve our website.
• To comply with legal obligations and protect our rights.
• To measure advertising effectiveness through conversion tracking.

4. Legal Basis for Processing

We process your personal data based on:

• Consent: When you submit an inquiry form, create an account, or accept cookies.
• Contractual Necessity: To fulfill services you have requested.
• Legitimate Interests: To improve our services, ensure security, and conduct analytics.
• Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing & Disclosure

We may share your data with:

• Property Developers & Agents: When you submit an inquiry about a specific property.
• Service Providers: Hosting, analytics, and marketing platforms that process data on our behalf.
• Legal Authorities: When required by law, court order, or governmental request.

We do not sell your personal data to third parties.

6. International Data Transfers

Your data may be transferred to and processed in countries outside the UAE. Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent protections as required by applicable data protection laws.

7. Cookies & Tracking Technologies

We use the following tracking technologies:

• Essential Cookies: Required for website functionality.
• Analytics Cookies: Google Analytics (GA4) to understand how visitors use our site.
• Advertising Cookies: Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Inquiry data is retained for up to 24 months. Account data is retained until you request deletion.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Restrict or object to processing of your data.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time (where processing is based on consent).
• Lodge a complaint with a supervisory authority.

10. Data Security

We implement industry-standard technical and organizational measures to protect your personal data, including encryption in transit (TLS/SSL), secure authentication, and role-based access controls. However, no method of electronic transmission or storage is 100% secure.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: